The spark that ignited entrepreneurial passion in Felecia was the 2008 Recession. When she lost her job, she decided that she will never make herself that vulnerable again. As someone with a deep passion for frozen desserts, the ice pop business was the obvious next stop. The growth journey definitely wasn’t that obvious. Countless mistakes and years later, she tasted roaring success, based only on her sheer grit, marketing hustle, and creating a unique and profitable lane in the frozen dessert industry. Her business and story made it to major news outlets like the Today Show and the Food Network!
Learning how to make pops is one thing, but you need to be able to build a brand, market your brand, build a production plan, and then scale!
